MAKE UP FOR EVER is launching its first-ever print and online make up campaign that has not been digitally retouched, certified by a notary public. Everything was shot in Paris in December 2010, and the looks were conceptualized by MAKE UP FOR EVER Creator and Artistic Director, Dany Sanz.
The campaign is designed to showcase that a woman can look, and photograph, her best without using digital enhancements by highlighting our HD Invisible Cover Foundation range which provides results so flawless, that the skin does not need retouching even when photographed with a digital lens. While the trend of no retouching is being embraced by magazines and celebrities alike, there are still few brands that have embraced not retouching advertisements and other imagery, since often times the camera lens can pick up and highlight imperfections… since it can be challenging to mask these imperfections with make up alone.
Check out the video below:
HD Unretouched – In Store Short v2 frame change
Pretty cool eh?