Skintimate Studios will give women, 18 years of age and older, a once in a lifetime opportunity to go behind the scenes with New York based designer Mara Hoffman and see what it takes to make it in the fashion industry. Skintimate®, the #1 women’s shave prep brand, announces today the search for the next generation of female fashion designers with the launch of the second Skintimate Studios Ready for Everything design program online at www.skintimatestudios.com.
“With the upcoming launch of the new designer cans by Mara Hoffman, we thought it would be a great idea to do our own search for tomorrow’s fashion designers,” says Joanna Di Domenico, Brand Manager. “Today’s young woman looks to Skintimate to give her the smooth confidence to be their best she can be. We are thrilled to discover fresh talent and offer them a once in a life time opportunity.”
“I’m absolutely excited to be partnering with Skintimate both on the can designs and the Skintimate Studios program,” says designer Mara Hoffman. “I think it’s amazing that Skintimate is doing this search to help young talented designed find their way into this industry.”
From February 9th to March 23rd, aspiring designers will visit www.skintimatestudios.com and enter for a chance to win a two week internship with Hoffman helping her team prepare for her 2012 Mercedes-Benz Fashion Week Swim show. Contestants will upload a female dress design that conveys the theme “Ready for Everything.” In addition to the design, girls will need to answer two questions: Explain details of your design and why it represents the theme “Ready for Everything,” and share what unique qualities you posses and bring to the fashion world. Designs and essays will be judged for both versatility and original creative expression.
Skintimate, along with Hoffman, will select ten final designs which will be announced online April 21st. The finalists’ designs will premier on the Skintimate Studios website from April 21st through May 18th allowing America to cast their vote for their favorite. The winning designer will be announced online May 25th and will be given the chance to spend two weeks with Hoffman and her team in New York and Miami as she debuts her line at Mercedes-Benz Fashion Week Swim show in Miami. The nine other finalists will receive a deluxe fashion prize pack filled with must-have items to help kick start their fashion careers.
In addition to the internship search, fans 13 years of age and older can also visit the Skintimate Studios website to enter a sweepstakes for a chance to win a Mara Hoffman scarf and a grand prize for one lucky girl and a guest/chaperone to go to Miami and attend Mara’s show at Mercedes-Benz Fashion Week Swim show in July.
About Skintimate®: Skintimate®, the #1 selling line of women’s shave prep products, is manufactured by Energizer Personal Care. A leading manufacturer of shave care around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. It ranks as the world’s second largest manufacturer and marketer of wet shave products for men and women. Energizer Personal Care markets products in over 100 countries worldwide under the Schick and Wilkinson Sword brands. For more information on shaving and the complete line of Skintimate® products, visit www.skintimate.com.
About Mara Hoffman:Mara Hoffman is a New York City based fashion designer whose line, Mara Hoffman, launched in 2000. Hoffman studied fashion design and graduated from Parsons School of Design in New York City and Central Saint Martins College of Art and Design in London. Mara Hoffman has evolved from collections featuring hand-dyed couture pieces to her current collections which concentrate heavily on original silk prints. Her line encompasses everything from swimwear to cashmere coats. Hoffman pulls her inspiration from nature, world travel and fantasy. Her work is shown on the runway during NY Fashion Week and Mercedes-Benz Fashion Week Swim in Miami. For more information on Mara Hoffman visit www.marahoffman.com