“There is no legal definition of “natural” on beauty products. “A product technically can claim to be ‘natural’ if it has one iota of a natural ingredient in it, even if the rest of the ingredients in it are all chemicals and preservatives,” says Joannie McIntyre, beauty writer for Sephora. The product might contain water or a micro-drop of aloe, and a company can put “natural” on the label.
Organic claims can be even sketchier. Although the U.S. Department of Agriculture (USDA) developed standards and labeling rules for products that are marketed as organic, there are plenty of loopholes, and the standards are confusing enough that cosmetic companies can still bend the rules. For example, an ingredient list on a product might say it contains “organic coconut oil,” but unless there is an asterisk next to the ingredient, a USDA Organic Seal or the logo of a state government certifying agency on the label, it’s extremely difficult to verify if the ingredients meet USDA standards. And, although the USDA set these organic standards, the Food and Drug Administration is the agency responsible for determining whether cosmetics are safe. They don’t monitor or regulate the word “organic.”
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